Instagram Integration

Connect your Instagram account to Direqt to automatically reply to comments on your Instagram posts with a link to the related article.

Overview

The Direqt Instagram integration turns keyword comments into article visits. Once connected, your chatbot can:

• Send a private reply with a link to the related webpage when someone comments one of your keywords on a post
• Optionally post a public reply to that comment (for example, "Check your DM!")
• Automatically link Instagram posts to relevant webpages

Note

The integration replies to comments only. It does not read or answer direct messages (DMs) sent to your account, so your Instagram inbox is unaffected.

Setup

Connect Your Instagram Account

1. Navigate to My Chatbots and select your chatbot
2. Go to Chatbot Settings > Instagram
3. Click Connect to Instagram
4. In the popup window, click Login with Instagram
5. Log in to your Instagram account when prompted
6. Grant all requested permissions to Direqt-IG
7. The window will close automatically and return you to the Direqt console

Success

Your Instagram account is now connected. You'll see configuration options in the Instagram settings tab.

Configure Comment Keywords

Comment keywords are specific words that trigger an automated reply when users comment them on your Instagram posts.

1. In your chatbot's Instagram settings, locate the Comment Keywords section
2. Enter a keyword in the Keyword text field
3. Click ADD to add it to your list
4. Active keywords appear below with delete buttons for easy management
5. Add multiple keywords to capture different user expressions

Keyword Guidelines:

• Keywords must be a single word (no spaces allowed)
• A comment matches when it is the keyword, optionally with a hashtag, @mentions, emoji, punctuation or up to two other words. For the keyword recipe, the comments "recipe", "#Recipe", "recipe please! 😍" and "@friend recipe" all match, but "I can't wait to try this recipe tonight" does not
• Matching is case-insensitive
• All keywords trigger the same automated response
• Remove keywords anytime using the trash icon

Popular keywords: #chat, link, recipe, details, or a word tied to the post (for example, the dish in a recipe video). Tell your audience the keyword in the caption, such as "Comment LINK and we'll DM you the article". Avoid common words like love or read, which users often write in ordinary comments.

Features

Automatic Comment Replies

Configure how your chatbot responds to keyword-triggered comments.

Enable Comment Replies

When enabled, the chatbot sends a private reply (it appears in the user's DMs) to anyone who comments one of your keywords. The reply is a card for the webpage associated with the Instagram post, with a button that opens the page. If no webpage can be found for the post, no reply is sent.

Public Replies

When a private reply is sent, also post a public reply to the user's comment. This increases engagement visibility on your posts. No public reply is posted if no private reply was sent.

Configure public message - Customize the public reply text.

Automatic Story Matching

When enabled, Direqt automatically determines the most relevant webpage to send users. When disabled, only manually linked webpages will be shared.

Content Linking

Link Posts to Webpages

Connect Instagram posts to specific webpages on your site. When users comment with keywords, the chatbot shares the linked content. Choose between automatic matching or manual page association.

Tip

For best results, publish content to your chatbot before creating the Instagram post. This ensures successful automatic linking.

Manual Linking

To manually link content to Instagram posts:

1. Navigate to the Pages section of your chatbot
2. Click the three-dot menu (⋮) next to the desired page
3. Select Link to Instagram post
4. Choose the Instagram post(s) to link or unlink
5. Click Save to apply your changes

Account Management

Disconnect Instagram

To disconnect your Instagram integration:

1. Open your chatbot from My Chatbots
2. Navigate to Chatbot Settings > Instagram
3. Scroll to the bottom of the Instagram settings page
4. Click the Disconnect Instagram button

Best Practices

• Choose clear keywords - Select memorable words that align with your brand identity
• Use keyword variations - Add multiple versions to capture different commenting styles
• Test before launch - Try the integration with a few posts before full deployment
• Keep content fresh - Regularly update linked pages to maintain relevance
• Track performance - Monitor keyword effectiveness and adjust your strategy accordingly